Live Well for Swire Group

In collaboration with Radugadesign

Roles: 3D Motion Designer & Concept Artist

Project Overview

"Live Well" is a premium visual campaign for Swire Group, a global conglomerate. The brief was to translate the core values of well-being, sustainability, and harmony into a sophisticated, tech-forward visual language for a large-scale brand presentation.

My Contribution

• Concept Art: During the pre-production phase, I was responsible for developing the visual aesthetic and key styleframes. My goal was to transform abstract concepts of "quality of life" into tangible, striking imagery. I focused on color palettes, form exploration, and compositional layouts that defined the project's final look.

• 3D Motion Design: I executed the technical production, focusing on procedural animations and dynamic systems. This involved detailed work with simulations, texturing, and lighting to achieve a balance between photorealism and artistic expression. I crafted fluid transitions and intricate element animations to highlight the precision and innovation inherent to the Swire Group brand.

• Look Development: Developed bespoke textures and lighting setups to achieve a "photoreal yet poetic" aesthetic, ensuring every frame resonated with the brand's premium positioning.

Technical Stack

Cinema 4D, Redshift, Substance Painter, Adobe After Effects.

Impact

The result is a visually rich, emotionally resonant piece of content used within Swire Group’s global communication strategy, effectively showcasing their commitment to enhancing modern living through innovation.

Radugadesign project featured here were created in collaboration with the studio team. All rights belong to the respective studio.