Diana — Yêu Tin Hành Động | Concept & Motion Design

For this project, I collaborated with the PPVFX studio as a freelance designer to create high-end visual content for the Vietnamese brand Diana. My role involved blending fashion and technology through advanced 3D simulations and futuristic interface design.

Project Overview

The goal was to produce a dynamic brand film that highlights modern femininity and self-expression. I was responsible for the conceptualization and technical execution of digital garments and motion graphics.

• 3D Concept Art: Developed visual concepts for 3D animated dresses that integrated seamlessly with the live-action footage.

• 3D Motion Design: Utilized Cinema 4D and Houdini for complex cloth simulations and procedural animations.

• 2D Motion & UI: Designed and animated futuristic 2D interfaces to enhance the "tech-forward" aesthetic of the brand.

• Post-Production: Executed final motion elements and compositing passes using After Effects.

Technical Stack

• Cinema 4D / Houdini: Used for 3D modeling, cloth simulation, and conceptual animation of the digital outfits.

• After Effects: Applied for UI design, 2D motion graphics, and final visual refinements.

Key Contributions

• Digital Fashion: Created unique animated "power suits" and dresses that represent the brand's energetic identity.

• Visual Storytelling: Enhanced the narrative by adding layers of digital UI that track the characters' movements and actions.

"PPVFX" project featured here were created in collaboration with the studio team. Role: 3D Concept Art, 3D Motion Design, 2D Motion & UI, Post Production. All rights belong to the respective studio.